Getting More from Your Online Store
Whether a customer is walking into your physical store or visiting your shop online, they came to you because they’re looking for something. But are you making it easy for them to find what they’re looking for? Check out this advice from Design*Sponge to get the most from your online store.
A well-planned online store can be just as important – if not more so – than a physical location in attracting customers. And just like a physical storefront, it’s important to keep things clean. A streamlined design with clear and understandable navigation goes a long way in helping customers quickly find what they need, as does a sophisticated onsite search that gives customers the results they want. Once your customers have found what they want, the last place you want to surprise them is during check out. Whether it’s in your website’s footer or on a sidebar, consider displaying the payment options you accept. And when a customer completes checkout, you should ensure their transaction is safe and secure by staying up-to-date on data-encrypting SSL certificates.
For more tips for your online store, check out the full post from Design*Sponge.